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[Guide] The Social Media Management Maturity Model

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The Business Impact of Underestimated Audiences

Published 15 November, 2023.

Learn why neglecting Black, Latinx, LGBTQ+, AAPI, PWD, and other historically underestimated audiences isn’t just a missed opportunity but a genuine threat to your business’s survival. Discover how authentically connecting with these communities can drive growth, influence, and market share.

 

 

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Myles Worthington

CEO & Founder

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com